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Podcasting for Business 2019

A question often being raised by in marketing and communication departments these days is, “should we have a podcast?” The answer depends, of course, on the audiences you are hoping to reach and why those people are engaged in the content. However, in many offices, this is often dominated, if not determined, by more fundamental questions about what a podcast is and who listens to them. This White Paper answers those questions.

Top 5 Facts About Podcasts

  1. A third of all Americans listen to a podcast monthly
  2. 62 million Americans listen to a podcast at least once a week
  3. Podcasts can have any format, from news show to performance art
  4. Podcast listeners are significantly more likely to have advanced degrees
  5. Thirty-five percent of Podcast listeners have HH incomes over $100,000

Let’s Create Something Amazing!