3 Common Questions about Podcasting for Business

I’ve been involved in podcasting for business and organizations for nearly a decade, and I’ve talked to a lot of people about the pros and cons of the medium. Over the years there have been three questions I get asked constantly, and the answer has changed significantly over time, so I am addressing them in this short post. I hope this is helpful. Question 1: Can podcasting really help my business or organization? The answer is yes, it can — especially if content marketing is already a major component of your marketing program. Remember, more than half of Americans over

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