In my last post, I wrote about how important it is for business podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There are five things you should think about when creating a podcast for your business or organization to ensure you are creating something that audiences will return to episode after episode. Business podcasts should provide VALUE Here’s the list in a nutshell: Make your podcast for your listener, not for yourself.
Knowing your audience is the #1 key to starting a business podcast right If you’re thinking about starting a podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking when you think podcasting for your business or organization, it’s the first and most important question you should ask. The simple answer is your audience. So you’d better know who that is before you start your podcast. Read: 3 Common Questions about Podcasting for Business Whether anyone listens to a podcast