Starting a business podcast? Don’t skip 1 important task!

Knowing your audience is the #1 key to starting a business podcast right If you’re thinking about starting a podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking when you think podcasting for your business or organization, it’s the first and most important question you should ask. The simple answer is your audience. So you’d better know who that is before you start your podcast. Read: 3 Common Questions about Podcasting for Business Whether anyone listens to a podcast

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3 Common Questions about Podcasting for Business

I’ve been involved in podcasting for business and organizations for nearly a decade, and I’ve talked to a lot of people about the pros and cons of the medium. Over the years there have been three questions I get asked constantly, and the answer has changed significantly over time, so I am addressing them in this short post. I hope this is helpful. Question 1: Can podcasting really help my business or organization? The answer is yes, it can — especially if content marketing is already a major component of your marketing program. Remember, more than half of Americans over

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