We’re living through an unprecedented experience. People are confined to their homes and businesses are either shut down or rapidly shifting to work-from-home, as we all do our part to slow the spread of the novel coronavirus. No one is sure when this will end. While it might seem like an unusual time to launch a new communication tactic, it’s actually the perfect time to start a business or organization podcast. Podcasting is an amazingly intimate media that is very well-suited for the remote work situation most of us find ourselves in today. From customers to employees and other stakeholders,
In my last post, I wrote about how important it is for business podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There are five things you should think about when creating a podcast for your business or organization to ensure you are creating something that audiences will return to episode after episode. Business podcasts should provide VALUE Here’s the list in a nutshell: Make your podcast for your listener, not for yourself.
Knowing your audience is the #1 key to starting a business podcast right If you’re thinking about starting a podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking when you think podcasting for your business or organization, it’s the first and most important question you should ask. The simple answer is your audience. So you’d better know who that is before you start your podcast. Read: 3 Common Questions about Podcasting for Business Whether anyone listens to a podcast
I’ve been involved in podcasting for business and organizations for nearly a decade, and I’ve talked to a lot of people about the pros and cons of the medium. Over the years there have been three questions I get asked constantly, and the answer has changed significantly over time, so I am addressing them in this short post. I hope this is helpful. Question 1: Can podcasting really help my business or organization? The answer is yes, it can — especially if content marketing is already a major component of your marketing program. Remember, more than half of Americans over