Is Podcasting Right for Your Business?

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Podcasting 2018
A question often being raised by in marketing and communication departments these days is, “should we have a podcast?” The answer depends, of course, on the audiences you are hoping to reach and why those people are engaged in the content. However, in many offices this is often dominated, if not determined, by more fundamental questions about what a podcast is and who listens to them. This White Paper answers those questions.

Top 5 Facts About Podcasts
  1. One out of four Americans listens to a podcast at least once a month
  2. Forty-two million Americans listen to a podcast at least once a week
  3. Podcast listeners are more likely to have advanced degrees
  4. Podcast listeners are more likely to have six-figure incomes
  5. Podcast audiences listen to an average of five podcasts a week

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